The interactive touchscreen, being an outstandingly adaptable technology, is a common feature in almost all settings. This includes manufacturing, healthcare, restaurants, movie theaters, shops, railway stations, and even in outer space. People use interactive touchscreens universally for the simple reason that they make life easier. In any industry, interactive touchscreens allow people to do their job better and more quickly.
In the age of digital transformation, the above features are essential. The trend in industries all over is to optimize workflows with technology. More stakeholders value convenience and speed now. Although touchscreens find universal applications, system integrators and their vendors of integrated software uphold their versatility by finding newer uses for them. That means a bright future lies ahead for interactive touchscreens. Moreover, manufacturers are integrating them with future technologies like artificial intelligence, voice recognition, and computer vision.
With a change in customer preference, businesses can respond by using touchscreens. For instance, theaters that have been in business for a long time, are now adapting to new customer expectations of greater convenience. Customers decide on remaining at a site and purchasing, depending on whether the ordering process is convenient for them.
At times, when customers are facing a busy night, or they are running late, they may decide to forego buying candy and popcorn. This represents a substantial loss for the theater since they make huge profits from concessions.
Therefore, theaters are setting up self-service concession and ticketing kiosks based on interactive touchscreens. Any moviegoer can now buy their tickets and concessions as soon as they enter the theater, as many kiosks are available at the entrance in the lobby. Each kiosk has the capability to serve up to 350 customers every day.
This has resulted in a substantial improvement across the board. Customers are more satisfied now that waiting time has come down, and concession sales are booming.
Touchscreens are available in diverse types. For instance, they may be huge 65-inch large-format displays or tiny handheld models the size of a smartphone. Manufacturers are offering additional features to make them more versatile and attractive.
For instance, touchscreens are available with peripherals that the user can customize. They have a choice of peripherals ranging from biometric scanners, status lights, RFID and NFC readers, to webcams, barcode scanners, and so many more. Manufacturers often enhance the basic modularity of touchscreens with computing devices for control over complex situations. For instance, the integrated software in a touchscreen offers a point-of-sale application supporting a number of different peripherals with custom configurations.
Interactive touchscreens are evolving fast. Stand-alone touchscreens are transforming self-service applications. Identification of products using computer vision is speeding up the customer’s intentions of purchase by speeding up at self-checkouts. This integration of technologies is benefitting both, the businesses and the customers. While customers prefer to make their own choices, they receive help from the combination of computer vision, voice recognition, touch facility, and artificial intelligence. All this allows the user to drive the interaction.
By putting the control back where it belongs—in the customer’s hands—the future of interactive touchscreen is moving towards fulfilling its original purpose.
